27/1/2021 0 Comments Top 8 Etsy Myths: Debunked!Selling on Etsy can be incredibly difficult. It takes time to learn the ins and outs, optimise your time, and give fantastic customer service. But there are many myths about selling on Etsy floating about the internet, making it even more difficult! This blog post will debunk the top 8 Etsy myths so that you can focus on crafting new products rather than repeating the same tasks with incorrect information. Please note, the below is accurate at the time of writing (Jan 2021). Future algorithm changes may affect the accuracy of this blog post. 1) 'Changes to Etsy SEO can take 30 days to take effect'
Any changes made to your SEO usually take effect within 24 hours. However, it may take up to 30 days for you to see if buyers are searching and buying your products from that change. You will unlikely see instant results from changing your titles and tags, but be sure to monitor them over the month and then change after if necessary. 2) 'Favourite for favourites will help your shop rank higher in search' 'Favourite for favourite' threads is a massive no-no, and you should avoid sharing your shop link in them. When people visit your shop and favourite but don't buy, Etsy's algorithm will assume your product isn't selling well. This is shown in your Etsy stats under 'conversion rates'. This can push you lower in rankings and result in less organic buyers finding your listings in search. You have no control over organic buyers favouriting your items so you shouldn't worry about that, but do not participate in 'favourite for favourites' on purpose. To get a breakdown of the meaning behind your Etsy stats, you can click here to have a read of my previous blog post. 3) 'Etsy prefers short titles over long ones' There was some confusion recently when Etsy released an article saying buyers prefer short titles. This is true since short titles are easier to read for buyers. However, you will not get Etsy SEO to work in your favour if you are using short titles. Long titles give you more opportunities for keywords which, in turn, allows you to be found in multiple searches. So, even though short titles are favoured by buyers, Etsy SEO loves long titles with relevant key phrases! 4) 'You should repeat your title in the first sentence of the listing description' There was a trend of sellers copying and pasting their titles into the first sentence of their description. However, this can be flagged as SPAM by sites like Google, so it will reduce your chances to be found in external searches. The best way to be optimised for Google is to use keywords from your title into easy to read sentences. This stops you from keyword stuffing, and can create a lovely introduction for your product descriptions! Remember, Etsy does not read your description for SEO purposes, so this only affects external searches. 5) 'You should use all ten pictures for Etsy SEO' The number of images you use in your listings does not affect your ranking in search. If you have good quality images that show different angles or uses for your product, then using all ten images can be beneficial for your buyer. But it can also have a negative effect if you are using all ten spaces for bad quality images. 6) 'You should get the majority of your traffic from social media' A massive bonus of having an Etsy shop is that they have a set of buyers looking for items. It means you don't have to do as much marketing. If you are bringing the majority of your traffic from social media, you could be missing on the opportunity to reach those Etsy buyers. And let's face it, it's less time consuming if Etsy brings you the customers rather than having to find them yourself! Of course, social media marketing is still fantastic and can be used to bring in extra customers, but you should be getting the majority of your traffic from Etsy's customer base to make the most of your time and Etsy fees. 7) 'You should price-match your competitors' Pricing can be a tricky aspect of running an Etsy shop. You worry about overcharging, or can even undercharge and barely make a profit! Price matching can be detrimental to the long term success of your shop. Your competition may have cheaper materials, a lower quality product - or they may not have their pricing dialled in! Always price your products according to your expenses rather than matching someone else - you don't know the method behind their structure! If you want a clearer idea of how to price your craft products, you can check out my pricing planner here to help you create a shop that will make a profit. 8) 'You will become an overnight success on Etsy' Building a successful Etsy shop takes time. The majority of sellers don't have everything figured out overnight, and it can take months to start seeing consistent sales. The key to being an Etsy seller is to be both patient and willing to learn. The more active you are in learning about running an Etsy shop, the better your shop will become! Keep going - You've got this! Have you got your copy of my free Etsy checklist? Click here to see the daily, weekly and monthly tasks you should be performing for your Etsy shop now!
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