Do you ever find yourself spending hours in your business, and having little (or nothing!) to show for it at the end? This was me a few months ago. I was spending lots of time doing tasks and I didn't have the desired results because I was winging it. So I came up with strategies to boost my productivity, and work smarter rather than harder. Continue reading if you want to learn 5 ways you can work smarter, not harder, in your business. Automate Your Social Media The biggest mistake I made when I started my business was manually posting on my social media. Not only did it mean I had to remember to post every day, but I also had to keep my content well organised to make my page coherent and effective. Using automation software saved me a lot of time and meant I could do all of my social media planning at once Do you struggle with your social media planning? Then check out my resources to help you boss your social media pages here - including my 125 days of social media content planner! Chunk Your Tasks To-do lists are meant to help you organise your tasks, but there needs to be a method to help you complete them! Tasks should be organised in terms of what they will achieve. For example, you should separate your social media tasks from your production tasks. When completing tasks, you want to chunk them together and do similar tasks at the same time. You can waste a lot of time by 'task jumping'. For example, if you go from creating social media graphics to updating your Etsy listings, to completing your bookkeeping, your brain will be in a haze trying to get in the rhythm of your other tasks. However, if you do a bunch of social media tasks in one go - for example, create captions, create graphics and schedule content - you will get in the flow of your social media brain and complete tasks more efficiently and effectively. Think About Passive Income Many Etsy shops focus on physical products. They handcraft beautiful items and ship them to customers. But Etsy is also a fantastic platform for digital downloads. Digital downloads are a great asset to any business because they don't require any shipment, and they can be purchased repeatedly once made. Some examples of digital downloads you can add to your physical product shop are craft planners, PDF patterns, how-to's, checklists, workbooks and beginners guides. For example, if you run a shop that creates knitted garments, you could create a PDF for 'knitting for beginners' with how to get started, a list of necessary tools etc. This kind of income is easy and can generate a lot of extra income for your business. Hire A Virtual Assistant Hiring a VA for Etsy shops is commonly overlooked. They are seen as an asset you should get when business is booming. But that doesn't have to be the case. There is a whole group of VA's out there who are ready to help you grow your business, leaving you time to focus on making your products. Some VA's will require you buy a set of hours in bulk a month, but if you are new and only just starting to make a profit you can hire a VA that has a fee dependent on the job. A VA can help with a variety of jobs, including e-mail marketing management, hashtag research, copywriting, SEO assistance and more. Hiring a VA can give you room to focus on the parts of the business that you love, or can free up time so you have a good work/life balance. Look At Your Profitability We run businesses to make money. Regardless of whether you have a side hustle, full-time biz or a charity - you want revenue. And with revenue, you want profit! You want to sell items that have high profitability. For example, if Product A gains you a profit of £10 compared to Product B's profit of £2, you will want to sell lots of Product A! Because each sale results in more profit. Making sure your business is profitable is very important, and the more profit you make the better! If you are under-pricing, you will be spending more time and resources trying to find more customers to buy. For profitability, look at your pricing structure and push your marketing efforts towards those products that get you high profitability.
Perfect your pricing strategy today with my pricing planner. Click here to get the resources you need to start earning a good profit in your business!
1 Comment
|
find the information you want easily with the buttons belowAll Business Essentials Business Finance Etsy Seller Tips & Tricks Pinterest Knowledge Productivity Hacks Social Media Tips |