28/6/2021 0 Comments 5 Essential Points To Include In Your Etsy Listing Descriptions To CoNvert Visits To SalesEtsy listing descriptions can be hard to write – what should you include? How much is too much information? How much is too little? While Etsy does not read descriptions for SEO purposes, they can be the key to converting your customers to click ‘buy’ instead of the back button. In today's blog post I will be sharing 5 things to include in your product descriptions to help convert visits to sales. What is the product?
You should be describing your product as if the customer cannot see your images. Describe what it is, the shape, the colours, the materials used and the size. *TOP TIP* Give your ‘what’ description to a friend and see if they can figure out what you are describing and what it looks like. If it's accurate, you have written a fantastic description section! Who is the product for? Tell your audience who the product was made for. This is where identifying your shop's target audience is key. Is it for women or men? A certain job? A certain lifestyle? Although you shouldn’t be naming every detail of your target audience in your product description, you can highlight the main aspects that make your product the perfect purchase, whether it be for your customer or bought as a gift! Format example: ‘This product is the perfect gift for a sister, mother or best friend who needs a pick me up!’ ‘This product was made with small businesses in mind, especially Etsy sellers’ ‘This is the perfect gift for a man who loves to keep his beard in tip-top condition!’ Need help identifying your target audience? Check out my target audience planner here to help you find your ideal customer and how to reach them! Why should your customer buy your product? This is where you will want to identify pain points. What problem does your product solve? Make this as relatable as possible, to make your customers think of that particular product and want to buy! A common example is acne adverts on TV. You see the teenage girl with a zit, panicking about meeting up with that hot guy from her school. Then she uses this amazing spot-busting product and her skin is crystal clear. She meets up with the guy, and he likes her. The pain point in this example is the fear of having a zit in front of a boy you fancy. And the resolution is no more spots. Teenage girls view this advert, relate to the scenario, and want that end resolution. You need to do this with words in your Etsy descriptions. You will need to keep your ideal customer in mind with this. If you were targeting acne products to older men, it may not work so well. Think about your ideal customer and what problems they have, and how your product will solve them. You can also include what makes your product unique. Is it made with locally sourced materials? Is it a unique item? Is it one of a kind? For example, why should your customer buy your version rather than a cheaper one at their local supermarket? Identify key points that will make your customers go WOW. How will your customer get your product Have you ever purchased something and then hear nothing about it? Or have you been put off buying an item because you didn't know when it would arrive or where it’s coming from? Although Etsy provides some of this information, there is no harm in repeating it in your product descriptions. You can include how to purchase through Etsy, whether you need to contact the customer post-purchase (for proofs, for example), how long it will take to make the item, an estimate of the shipping times and where it is shipping from, the postal service or courier you use, and how it arrives (can it fit in a letterbox? Does it need to be signed for?). You can easily do these in bullet point sentences rather than one long paragraph to save confusion to buyers. Where can your customers find you Etsy likes to see your customers browsing your shop. You don’t want customers looking at one page and then going back to search again. You should be aiming to keep your customers in your shop as long as possible, or even to your social media pages so they may return at a later date. So in this part of your description, you want to tell your customers where they can find you and keep updated. You can include your shop link, your social media page handles, a sign-up sheet for your mailing list or even your blog. Either way, you want to keep your customers centred around your shop and not other people’s. This is an example of mine: ‘The Digital Booktique is a small digital download shop that specialises in creating planners and resources for small craft businesses. All of the resources are created by me to help makers with their admin tasks, giving them more time to focus on creating rather than sitting behind a desk. You can check out my whole shop by visiting www.etsy.com/uk/shop/thedigitalbooktique For free Etsy seller tips and notifications of sales, be sure to join my VIP Facebook group by copying and pasting the following link into your browser: https://www.facebook.com/groups/1615992081909413’ This should be placed near the end of your product descriptions because your focus should be on the product. But you still want your customers to be looking at your shop rather than clicking the back button. Hopefully, you now have some ideas of how to write your Etsy product descriptions - and getting those customers to click buy! Have you got your copy of my free Etsy checklist? Click here to see the daily, weekly and monthly tasks you should be performing for your Etsy shop now!
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