Let's be real - social media is hard. Coming up with content for a consistent and fresh brand can be so time-consuming, and when you only get a few likes it can be so disheartening. I used to sit at my laptop, stressed out trying to come up with content that was both informative and engaging. I decided I was no longer going to be stumped! So I created a checklist of 125 content ideas, that I could check off as I posted them - and I stopped struggling! Suddenly, content creation was easy and I was writing captions that my audience loved - and I wasn't spending countless hours racking my brain for a witty caption. Well, I have made this checklist available to you - you can check out my 125 days of social media content planner right here! Or, if you want a sneak peek, I have listed 10 social media content ideas for your handmade business below (and even given details to be extra generous!). Share Your 'Why'
Most small businesses start because the owner wants more money. That's the easy answer to your why, but not a very effective one. When we say our why, we want to connect to our audience. Maybe you want to buy something in particular, or you struggle financially and want a more comfortable life. Or maybe you just love your craft and want to share it with the world! There isn't a wrong answer, but getting your story across is fantastic for building strong relationships. You don't need to go into massive detail, but tell your audience why you started. For example, I started The Digital Booktique because I wanted more funds for a house deposit. I want to have options when choosing a house, and to have some money left over after the deposit for furnishings and redecorating. I love helping Etsy sellers and small businesses reach their potential, and I love that my business not only supports my dreams but also my customers. Answer Business FAQ's This is a simple, but very effective type of post. Some people are too shy to ask a question about your business, so it's good to give answers so they don't have to ask them! If you have something that you are frequently asked, why not write a post about it. Tell your audience where you ship to, how to order or what materials you use. Answer those questions your audience may have about your shop to get them to buy. Introduce Yourself Who are you? Where do you live? What are your hobbies? What are your passions? Let your audience know the REAL you! Your business isn't just a shop - it's a reflection of you. Let your audience know the face behind the business to make it more personable, and your customers will gain ideas of what your business is about. Thank Your Followers Saying thank you is free, and can go a long way! Say thank you to your customers and followers regularly so they know you appreciate them. Tell them why you are thankful, and what their support has done for you. This can make you more personable and can encourage current and future customers to support you even more. Share Your Unpopular Opinion This is surprisingly a really fun social media post to do. Everyone has quirks, and sharing that with your audience can get them talking! It will give your audience a little known fact into your life. For example, my unpopular opinion is I hate milk. I find it disgusting, and I struggle having it near me. My boyfriend thinks I'm bonkers - and likes to tease me with a milk moustache after he's had a good gulp! Let your audience know a little bit about yourself that can get people intrigued and commenting. Do A 'This Or That' Post Do you prefer sweet or savoury? Books or films? Are you organised or last minute? Ask your audience this or that questions to get them commenting! You can even relate it to your business - do you prefer this or that style? Or ask for a vote on the colour of your product. Either way, you are directly asking your audience to comment on your post, which will raise engagement! Talk About Your Product Benefits You need to sell your products to customers - and I don't mean by saying 'Buy this product please'. I mean really SELL. Tell your audience why they need your product and how it will benefit them. Maybe your product helps a certain issue or can help make the customer feel pretty and stylish. Tell your audience why your products are beneficial to them to push the sale! Share Your Least Selling Product Ummm... Why? Surely we should be promoting our best sellers? This is true, but why not change it up and share your least selling product. It could be that you're not promoting it enough, so putting it on your feed may get some extra sales! Or, you could even ask your audience for suggestions. Getting your followers involved can be great for engagement, and by asking them their opinion you are showing that you care about good products in your shop. Ask Your Audience To Sign Up To Your E-mail List E-mail marketing is a great way to connect with customers who have signed up to hear about your products. They are interested in what you have to say, so building that audience is important. But to get subscribers, you need to tell them you have a list. You can ask your audience to sign up for your list by clicking a link in your bio - or you could ask them to DM their e-mail to you. Use your feed to help build your other marketing platforms! Share Another Small Business Because sharing is caring right? Even if you don't sell products catered to business, the beauty of being small is that we can support each other. We understand the frustrations of being a one-person band trying to juggle it all, or of feeling frustrated when things aren't going our way! Sharing another business can not only help them but can build bonds with other sellers. You could share a small business you recently purchased from or a product that compliments your own. Sharing another small business is free, and can have long-lasting effects. If you want to share my page (and tell people how helpful this blog has been!) you can find my Instagram here! Like these ideas? Check out my Social Media Content Planner here to get 125 post ideas to help engage your followers and plan your social media strategy effectively!
1 Comment
Leave a Reply. |
find the information you want easily with the buttons belowAll Business Essentials Business Finance Etsy Seller Tips & Tricks Pinterest Knowledge Productivity Hacks Social Media Tips |